Moonshot • ESG

AI-Driven ESG Risk & Opportunity Evaluation Platform


Project Overview

Moonshot • ESG is an AI-powered platform that evaluates enterprise ESG risks and opportunities through alternative data analysis and machine learning technologies. The system transforms complex ESG data into actionable intelligence for institutional investors and financial professionals.

The previous version of the Moonshot interface

Background

Before engaging our team, the client had developed an initial demo version of the platform. While the technical framework was complete, the data visualisation and interface design lacked clarity and consistency. We were commissioned to:

  • Redesign the entire interface system

  • Improve data visualisation logic

  • Establish a unified visual guideline

  • Introduce new functional and visual enhancements

Research Phase

After the initial stakeholder workshop, we conducted the following research. The findings revealed that clarity, visual hierarchy, and semantic consistency were critical for professional users who process high-density data daily.

Design Innovation

1. Colour Semantics in Financial Context

2. Scalable Colour Palette System

3. Dual-Mode Interface: Light & Dark

4. Chart System Redesign